Visitors are Primarily
Women / Mothers
Age between 25 & 35
HHI $50,000 – $75,000
Two out of three adults visit a zoo with a child and 50% of adults visit an aquarium with a child.
Average visit is
agree their family enjoys seeing animals up close at zoos and aquariums.
feel that zoos and aquariums teach children about how people can protect animals and the habitats they depend on.
feel better about companies that support wildlife conservation at zoos and aquariums.
are more likely to buy products and services from those companies.
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